{"id":16487,"date":"2022-05-11T11:24:44","date_gmt":"2022-05-11T11:24:44","guid":{"rendered":"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/?p=16487"},"modified":"2022-05-11T11:24:44","modified_gmt":"2022-05-11T11:24:44","slug":"profil-pa-bosatta-turister-hos-tm-i-spanien-2021","status":"publish","type":"post","link":"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/2022\/05\/11\/profil-pa-bosatta-turister-hos-tm-i-spanien-2021\/","title":{"rendered":"Profil p\u00e5 bosatta turister hos TM i Spanien 2021"},"content":{"rendered":"<p>[youtube https:\/\/www.youtube.com\/watch?v=hgdDeOGmvB8]<\/p>\n<p>&nbsp;<\/p>\n<p>Under 2021 var profilen p\u00e5 bosatta turister hos <a href=\"https:\/\/www.tmgrupoinmobiliario.com\/\">TM<\/a> yrkesverksamma personer, i huvudsak <strong>gifta<\/strong>, med en medel\u00e5lder p\u00e5 <strong>51 \u00e5r<\/strong> som mestadels finansierar sig sj\u00e4lva och vars <strong>budget har \u00f6kat med 7 %.<\/strong><\/p>\n<p>Under 2021 har kunderna best\u00e5tt av 34 olika nationaliteter, gentemot 28 \u00e5r 2020. I j\u00e4mf\u00f6relse med tidigare \u00e5r ligger den <strong>inhemska marknaden<\/strong> kvar p\u00e5 cirka 32 % medan den <strong>internationella marknaden<\/strong> representerar cirka 68 % av f\u00f6rs\u00e4ljningen. Belgien, Tyskland, Polen och Sverige \u00e4r de fr\u00e4msta internationella marknaderna och st\u00e5r f\u00f6r n\u00e4ra 41\u00a0% av den totala internationella marknaden.<\/p>\n<p>TM:s kunder har fortfarande en <strong>preferens f\u00f6r Costa Blanca<\/strong>, medan den <strong>tyska marknaden f\u00f6redrar Balearerna<\/strong> och den<strong> belgiska marknaden f\u00f6redrar Costa de Almer\u00eda<\/strong>.<\/p>\n<p>Generellt har bosatta turister valt boenden med <strong>2 och 3 sovrum, <\/strong>med ett genomsnitt p\u00e5 130 kvadratmeter och stora utomhusutrymmen och terrasser som <strong>kan avnjutas under 2 till 3 m\u00e5nader om \u00e5ret<\/strong>. Det finns ocks\u00e5 en preferens f\u00f6r l\u00e4gen n\u00e4ra serviceomr\u00e5den och med goda f\u00f6rbindelser till de st\u00f6rsta europeiska st\u00e4derna och huvudst\u00e4derna.<\/p>\n<p>N\u00e4r det g\u00e4ller kundens motiv till att k\u00f6pa har majoriteten, 68 %, <strong>f\u00f6rv\u00e4rvat bostaden f\u00f6r att ha den som semesterbostad<\/strong>. D\u00e4remot har det skett en \u00f6kning p\u00e5 142 % fr\u00e5n f\u00f6rra \u00e5ret av k\u00f6p f\u00f6r <strong>permanent bos\u00e4ttning i framtiden<\/strong>.<\/p>\n<p>Innan pandemin spelade visningar en stor roll i kundens k\u00f6pbeslut och det gjorde \u00e4ven tiden som kunden tog p\u00e5 sig att fatta ett beslut. Under 2021 l\u00e5g antalet <strong>kunder som k\u00f6per utan visning<\/strong> kvar p\u00e5 <strong>liknande siffror<\/strong>. D\u00e4remot \u00f6kade <strong>antalet kunder som fattade ett beslut under den f\u00f6rsta veckan med 35 %<\/strong>.<\/p>\n<p>P\u00e5 grund av reserestriktioner har <strong>potentiella internationella kunder<\/strong> varit tvungna att stanna kvar i sina egna l\u00e4nder. F\u00f6retagets strategi kring <strong>onlinemarknadsf\u00f6ring<\/strong> var d\u00e4rf\u00f6r avg\u00f6rande f\u00f6r onlinef\u00f6rs\u00e4ljningen det \u00e5ret, vilket representerade 31 % av totalen. Marknadsf\u00f6ringen av onlinef\u00f6rs\u00e4ljningen har tillsammans med de <strong>nya kontoren som \u00f6ppnats<\/strong> i kundernas l\u00e4nder varit avg\u00f6rande f\u00f6r att knyta an till internationella kunder.<\/p>\n<p>N\u00e4r det g\u00e4ller den <strong>inhemska kunden<\/strong> har en <strong>st\u00f6rre efterfr\u00e5gan p\u00e5 sekund\u00e4ra bost\u00e4der<\/strong> observerats, bland annat p\u00e5 grund av m\u00f6jligheter till investering och distansarbete fr\u00e5n en plats n\u00e4ra kusten l\u00e5ngt fr\u00e5n stora st\u00e4der.<\/p>\n<p>Mer information finns i f\u00f6ljande infografik som inneh\u00e5ller all data:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21207 size-full\" src=\"https:\/\/www.tmgrupoinmobiliario.com\/blog\/wp-content\/uploads\/2022\/04\/Turista-Residencial-2021-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1436\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[youtube https:\/\/www.youtube.com\/watch?v=hgdDeOGmvB8] &nbsp; Under 2021 var profilen p\u00e5 bosatta turister hos TM yrkesverksamma personer, i huvudsak gifta, med en medel\u00e5lder p\u00e5 51 \u00e5r som mestadels finansierar sig sj\u00e4lva och vars budget har \u00f6kat med 7 %. Under 2021 har kunderna best\u00e5tt av 34 olika nationaliteter, gentemot 28 \u00e5r 2020. I j\u00e4mf\u00f6relse med tidigare \u00e5r ligger [&hellip;]<\/p>\n","protected":false},"author":11723,"featured_media":16488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,8],"tags":[386,392],"class_list":["post-16487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci-tm","category-actualidad-tm","tag-tag-all","tag-tag-compromise-en-2","formato-comunicacion"],"better_featured_image":{"id":16488,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1000,"height":666,"file":"2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-21.jpg","sizes":{"medium":{"file":"05_02_Copy-perfil-cliente-TM-1000x666-21-300x200.jpg","width":300,"height":200,"mime-type":"image\/jpeg","source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/wp-content\/uploads\/sites\/7\/2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-21-300x200.jpg"},"thumbnail":{"file":"05_02_Copy-perfil-cliente-TM-1000x666-21-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/wp-content\/uploads\/sites\/7\/2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-21-150x150.jpg"},"medium_large":{"file":"05_02_Copy-perfil-cliente-TM-1000x666-21-768x511.jpg","width":768,"height":511,"mime-type":"image\/jpeg","source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/wp-content\/uploads\/sites\/7\/2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-21-768x511.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":16487,"source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/wp-content\/uploads\/sites\/7\/2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-21.jpg"},"acf":{"imagen_destacada_desktop":false,"imagen_destacada_mobile":false,"formato":{"term_id":472,"name":"Comunicaci\u00f3n","slug":"comunicacion","term_group":0,"term_taxonomy_id":472,"taxonomy":"formato","description":"","parent":0,"count":42,"filter":"raw"},"entradilla":"","etiquetas":"","cabecera_escritorio":"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/wp-content\/uploads\/sites\/7\/2022\/05\/05_02_Copy-perfil-cliente-TM-1200x300-21.jpg","cabecera_mobile":"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/wp-content\/uploads\/sites\/7\/2022\/05\/05_02_Copy-perfil-cliente-TM-768x768-11.jpg","galeria":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Profil p\u00e5 bosatta turister hos TM i Spanien 2021 - Polski<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/2022\/05\/11\/profil-pa-bosatta-turister-hos-tm-i-spanien-2021\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profil p\u00e5 bosatta turister hos TM i Spanien 2021\" \/>\n<meta property=\"og:description\" content=\"[youtube https:\/\/www.youtube.com\/watch?v=hgdDeOGmvB8] &nbsp; Under 2021 var profilen p\u00e5 bosatta turister hos TM yrkesverksamma personer, i huvudsak gifta, med en medel\u00e5lder p\u00e5 51 \u00e5r som mestadels finansierar sig sj\u00e4lva och vars budget har \u00f6kat med 7 %. Under 2021 har kunderna best\u00e5tt av 34 olika nationaliteter, gentemot 28 \u00e5r 2020. I j\u00e4mf\u00f6relse med tidigare \u00e5r ligger [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/2022\/05\/11\/profil-pa-bosatta-turister-hos-tm-i-spanien-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Polski\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-11T11:24:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tmgrupoinmobiliario.com\/pl\/wp-content\/uploads\/sites\/7\/2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sabina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"sabina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/pl\\\/2022\\\/05\\\/11\\\/profil-pa-bosatta-turister-hos-tm-i-spanien-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/pl\\\/2022\\\/05\\\/11\\\/profil-pa-bosatta-turister-hos-tm-i-spanien-2021\\\/\"},\"author\":{\"name\":\"sabina\",\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/pl\\\/#\\\/schema\\\/person\\\/27af0dbfdce919d609baf4fed660de3b\"},\"headline\":\"Profil p\u00e5 bosatta turister hos TM i Spanien 2021\",\"datePublished\":\"2022-05-11T11:24:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/pl\\\/2022\\\/05\\\/11\\\/profil-pa-bosatta-turister-hos-tm-i-spanien-2021\\\/\"},\"wordCount\":418,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/pl\\\/2022\\\/05\\\/11\\\/profil-pa-bosatta-turister-hos-tm-i-spanien-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/pl\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/05\\\/05_02_Copy-perfil-cliente-TM-1000x666-21.jpg\",\"keywords\":[\"tag-all\",\"tag-compromise\"],\"articleSection\":[\"Aktualno\u015bci TM\",\"Nowo\u015bci TM\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/pl\\\/2022\\\/05\\\/11\\\/profil-pa-bosatta-turister-hos-tm-i-spanien-2021\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/pl\\\/2022\\\/05\\\/11\\\/profil-pa-bosatta-turister-hos-tm-i-spanien-2021\\\/\",\"url\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/pl\\\/2022\\\/05\\\/11\\\/profil-pa-bosatta-turister-hos-tm-i-spanien-2021\\\/\",\"name\":\"Profil p\u00e5 bosatta turister hos TM i Spanien 2021 - 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