{"id":12344,"date":"2020-06-16T13:19:12","date_gmt":"2020-06-16T11:19:12","guid":{"rendered":"https:\/\/blog.tmgrupoinmobiliario.com\/fr\/?p=12344"},"modified":"2020-11-10T18:39:13","modified_gmt":"2020-11-10T17:39:13","slug":"tm-real-estate-group-met-en-service-un-portail-dexperiences-pour-sa-clientele-afin-de-diffuser-la-marque-espagne-en-europe","status":"publish","type":"post","link":"https:\/\/blog.tmgrupoinmobiliario.com\/fr\/2020\/06\/16\/tm-real-estate-group-met-en-service-un-portail-dexperiences-pour-sa-clientele-afin-de-diffuser-la-marque-espagne-en-europe\/","title":{"rendered":"TM Real Estate Group met en service un portail d\u2019exp\u00e9riences pour sa client\u00e8le, afin de diffuser la marque Espagne en Europe."},"content":{"rendered":"

 <\/p>\n

 <\/p>\n

Madrid, juin\u00a02020 <\/strong>\u2013 TM Real Estate Group<\/strong><\/a>, soci\u00e9t\u00e9 bas\u00e9e \u00e0 Alicante, v\u00e9ritable r\u00e9f\u00e9rence dans le secteur du tourisme r\u00e9sidentiel et sp\u00e9cialis\u00e9e dans la construction et la promotion de r\u00e9sidences secondaires le long de la c\u00f4te m\u00e9diterran\u00e9enne, a lanc\u00e9 \u00ab\u00a0Votre avenir adore la M\u00e9diterran\u00e9e\u00a0\u00bb<\/em><\/a><\/strong>, <\/em>une campagne de neuromarketing visant \u00e0 soutenir et relancer l\u2019\u00e9conomie du tourisme r\u00e9sidentiel national. <\/strong><\/p>\n

 <\/p>\n

Apr\u00e8s le communiqu\u00e9 du Gouvernement relatif \u00e0 l\u2019ouverture des fronti\u00e8res \u00e0 compter du 1er\u00a0juillet prochain, et afin de soutenir la relance de l\u2019\u00e9conomie du tourisme r\u00e9sidentiel en Espagne, la soci\u00e9t\u00e9 d\u2019Alicante a lanc\u00e9 \u00ab\u00a0Votre avenir adore la M\u00e9diterran\u00e9e\u00a0\u00bb<\/a>. L\u2019initiative, qui a pour objet de mettre en valeur la marque Espagne et de stimuler la vente de r\u00e9sidences secondaires, est destin\u00e9e aussi bien \u00e0 l\u2019Espagne qu\u2019\u00e0 l\u2019Europe et \u00e0 des pays tels que la Belgique, la Pologne, la Russie, l\u2019Allemagne, la France et la Su\u00e8de. <\/strong><\/p>\n

 <\/p>\n

Au travers de ses canaux de communication et de ses profils sur les r\u00e9seaux sociaux, TM<\/a> vise \u00e0 offrir \u00e0 ses clients la possibilit\u00e9 de vivre une exp\u00e9rience en immersion, afin qu\u2019ils puissent ressentir, depuis chez eux, ce que signifie d\u2019avoir un logement sur la c\u00f4te m\u00e9diterran\u00e9enne<\/strong>. Une campagne produite en six langues, int\u00e9grant des enregistrements binauraux en 8D pour rendre encore plus r\u00e9elle cette sensation de vivre sur la c\u00f4te m\u00e9diterran\u00e9enne sans sortir de chez soi.<\/p>\n

 <\/p>\n

Ciels immenses, paix et tranquillit\u00e9, nouvelles saveurs, ambiances et moments, famille, activit\u00e9s de plein air\u2026 <\/strong>une infinitude de sensations \u00e0 la port\u00e9e de tous, simplement avec des \u00e9couteurs. Avec chacune des images utilis\u00e9es pour la campagne, la soci\u00e9t\u00e9 d\u2019Alicante exalte le produit national et met en valeur la marque Espagne.<\/p>\n

 <\/p>\n

Nous vous recommandons de jeter un \u0153il \u00e0 tufuturomediterraneo.com et \u00e0 la vid\u00e9o de la campagne sur l\u2019un de ses r\u00e9seaux sociaux ou, directement, sur sa cha\u00eene YouTube<\/a>. <\/strong><\/p>\n

 <\/p>\n

TM Real Estate Group<\/a> affirme\u00a0: <\/strong>\u00ab\u00a0Chez TM, cela fait 50\u00a0ans que nous nous effor\u00e7ons de conna\u00eetre les gens et d\u2019\u00eatre \u00e0 la hauteur de leurs r\u00eaves. Avec cette campagne, nous aspirons \u00e0 faire ressentir la M\u00e9diterran\u00e9e \u00e0 tous ceux qui, actuellement, ne peuvent se d\u00e9placer \u00e0 cause de la crise sanitaire. \u00ab\u00a0Votre avenir adore la M\u00e9diterran\u00e9e\u00a0\u00bb est une porte ouverte sur les sensations qui incitent des milliers d\u2019europ\u00e9ens \u00e0 choisir l\u2019Espagne comme destination touristique ou comme r\u00e9sidence secondaire. Notre principal objectif avec cette campagne de neuromarketing est de montrer au spectateur ce qui l\u2019attend s\u2019il mise sur l\u2019Espagne cet \u00e9t\u00e9\u00a0; nous avons beaucoup \u00e0 donner \u00e0 l\u2019\u00e9chelle nationale et il est juste que tout le monde le sache\u00a0\u00bb.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Madrid, juin\u00a02020 \u2013 TM Real Estate Group, soci\u00e9t\u00e9 bas\u00e9e \u00e0 Alicante, v\u00e9ritable r\u00e9f\u00e9rence dans le secteur du tourisme r\u00e9sidentiel et sp\u00e9cialis\u00e9e dans la construction et la promotion de r\u00e9sidences secondaires le long de la c\u00f4te m\u00e9diterran\u00e9enne, a lanc\u00e9 \u00ab\u00a0Votre avenir adore la M\u00e9diterran\u00e9e\u00a0\u00bb, une campagne de neuromarketing visant \u00e0 soutenir et relancer l\u2019\u00e9conomie […]<\/p>\n","protected":false},"author":11712,"featured_media":18227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[13,12,14,10],"class_list":["post-12344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-tm","tag-tag-promotions-costa-almeria-fr-2","tag-tag-promotions-costa-blanca-norte-fr-2","tag-tag-promotions-costa-blanca-sur-fr-2","tag-tag-promotions-costa-del-sol-fr-2","formato-comunicacion"],"better_featured_image":{"id":18227,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1000,"height":666,"file":"2020\/06\/image-2020-11-10T183432.672.jpg","sizes":{"medium":{"file":"image-2020-11-10T183432.672-300x200.jpg","width":300,"height":200,"mime-type":"image\/jpeg","source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/fr\/wp-content\/uploads\/sites\/5\/2020\/06\/image-2020-11-10T183432.672-300x200.jpg"},"thumbnail":{"file":"image-2020-11-10T183432.672-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/fr\/wp-content\/uploads\/sites\/5\/2020\/06\/image-2020-11-10T183432.672-150x150.jpg"},"medium_large":{"file":"image-2020-11-10T183432.672-768x511.jpg","width":768,"height":511,"mime-type":"image\/jpeg","source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/fr\/wp-content\/uploads\/sites\/5\/2020\/06\/image-2020-11-10T183432.672-768x511.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":12344,"source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/fr\/wp-content\/uploads\/sites\/5\/2020\/06\/image-2020-11-10T183432.672.jpg"},"acf":{"formato":{"term_id":24,"name":"Comunicaci\u00f3n","slug":"comunicacion","term_group":0,"term_taxonomy_id":24,"taxonomy":"formato","description":"","parent":0,"count":91,"filter":"raw"},"entradilla":"\u00ab Votre avenir adore la M\u00e9diterran\u00e9e \u00bb est la devise de la campagne de neuromarketing avec laquelle TM Real Estate Group diffuse en Europe l\u2019exp\u00e9rience que repr\u00e9sente le fait d\u2019avoir un logement sur la c\u00f4te m\u00e9diterran\u00e9enne. 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