{"id":16813,"date":"2022-05-09T18:56:18","date_gmt":"2022-05-09T16:56:18","guid":{"rendered":"https:\/\/blog.tmgrupoinmobiliario.com\/en\/?p=16813"},"modified":"2022-05-09T19:05:30","modified_gmt":"2022-05-09T17:05:30","slug":"tm-profile-of-the-residential-tourist-in-spain-in-2021","status":"publish","type":"post","link":"https:\/\/blog.tmgrupoinmobiliario.com\/en\/2022\/05\/09\/tm-profile-of-the-residential-tourist-in-spain-in-2021\/","title":{"rendered":"TM Profile of the Residential Tourist in Spain in 2021"},"content":{"rendered":"<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hgdDeOGmvB8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<p>&nbsp;<\/p>\n<p>The profile of <a href=\"https:\/\/www.tmgrupoinmobiliario.com\/\">TM&#8217;s<\/a> Residential Tourists in 2021 was professionals, mainly <strong>married<\/strong>, with an average <strong>age of 51<\/strong>, most of whom have financed themselves through their own resources and whose <strong>budgets increased by 7%.<\/strong><\/p>\n<p>During 2021 there were customers from 34 different nationalities, compared to 28 in 2020. The <strong>domestic market share has remained<\/strong> at around 32% compared to previous years, while the <strong>international market<\/strong> has accounted for around 68% of sales. Belgium, Germany, Poland and Sweden were the most representative markets, accounting for almost 41% of the total international market volume.<\/p>\n<p>TM customers have retained their <strong>preference for the Costa Blanca<\/strong>, with the <strong>German market preferring the Balearic Islands<\/strong> and the <strong>Belgian market preferring the Coast of Almer\u00eda<\/strong>.<\/p>\n<p>Generally speaking, Residential Tourists chose <strong>2 and 3-bedroom properties, <\/strong>measuring an average of 130 m<sup>2<\/sup>, with large outdoor spaces and terraces that <strong>can be enjoyed for 2 to 3 months a year<\/strong>. There was also a preference for locations close to amenities and good connections to Europe&#8217;s major cities and capitals.<\/p>\n<p>In terms of the reason for purchasing, the majority, 68%, <strong>bought a property as a holiday home<\/strong>. However, purchases for use as a <strong>future home<\/strong> increased by 142% compared to the previous year.<\/p>\n<p>Before the pandemic, visits played an important role when making a decision to purchase, as did the time it took for the customer to make the decision. During 2021, the percentage of <strong>customers who purchase without having previously visited<\/strong> the property <strong>has remained similar<\/strong>, but<strong>the number of customers who make the decision during the first week has increased by 35%<\/strong>.<\/p>\n<p><strong>Potential international customers<\/strong> have had to stay at home due to travel restrictions, so the company&#8217;s <strong>online marketing<\/strong> strategy has been essential in increasing sales through this channel, which accounted for 31% of the year&#8217;s total. Promoting the online sales channel, as well as <strong>opening offices at source, <\/strong>has been pivotal in order to maintain close contact with international customers.<\/p>\n<p>As for <strong>national customers<\/strong>, there was an <strong>increased demand for second homes<\/strong>, motivated, among other things, by investment and the possibility of remote working in areas close to the coast, away from the big cities.<\/p>\n<p>Please consult the following infographic for detailed information on all the data:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21207 size-full\" src=\"https:\/\/www.tmgrupoinmobiliario.com\/blog\/wp-content\/uploads\/2022\/04\/Turista-Residencial-2021-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1436\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The profile of TM&#8217;s Residential Tourists in 2021 was professionals, mainly married, with an average age of 51, most of whom have financed themselves through their own resources and whose budgets increased by 7%. During 2021 there were customers from 34 different nationalities, compared to 28 in 2020. The domestic market share has remained [&hellip;]<\/p>\n","protected":false},"author":11723,"featured_media":16814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[450,465],"tags":[176,466,123,177],"class_list":["post-16813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","category-news-tm","tag-residential-tourism","tag-tag-all","tag-tag-compromise-en-2","tag-tm-real-estate-group-en","formato-comunicacion"],"better_featured_image":{"id":16814,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1000,"height":666,"file":"2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-211.jpg","sizes":{"medium":{"file":"05_02_Copy-perfil-cliente-TM-1000x666-211-300x200.jpg","width":300,"height":200,"mime-type":"image\/jpeg","source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-211-300x200.jpg"},"thumbnail":{"file":"05_02_Copy-perfil-cliente-TM-1000x666-211-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-211-150x150.jpg"},"medium_large":{"file":"05_02_Copy-perfil-cliente-TM-1000x666-211-768x511.jpg","width":768,"height":511,"mime-type":"image\/jpeg","source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-211-768x511.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":16813,"source_url":"https:\/\/blog.tmgrupoinmobiliario.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-211.jpg"},"acf":{"imagen_destacada_desktop":false,"imagen_destacada_mobile":false,"formato":{"term_id":462,"name":"Comunicaci\u00f3n","slug":"comunicacion","term_group":0,"term_taxonomy_id":462,"taxonomy":"formato","description":"","parent":0,"count":189,"filter":"raw"},"entradilla":"","etiquetas":"","cabecera_escritorio":"https:\/\/blog.tmgrupoinmobiliario.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/05_02_Copy-perfil-cliente-TM-1200x300-21.jpg","cabecera_mobile":"https:\/\/blog.tmgrupoinmobiliario.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/05_02_Copy-perfil-cliente-TM-768x768-11.jpg","galeria":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TM Profile of the Residential Tourist in Spain in 2021 - English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.tmgrupoinmobiliario.com\/en\/2022\/05\/09\/tm-profile-of-the-residential-tourist-in-spain-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TM Profile of the Residential Tourist in Spain in 2021\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The profile of TM&#8217;s Residential Tourists in 2021 was professionals, mainly married, with an average age of 51, most of whom have financed themselves through their own resources and whose budgets increased by 7%. During 2021 there were customers from 34 different nationalities, compared to 28 in 2020. The domestic market share has remained [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.tmgrupoinmobiliario.com\/en\/2022\/05\/09\/tm-profile-of-the-residential-tourist-in-spain-in-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"English\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-09T16:56:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-09T17:05:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tmgrupoinmobiliario.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/05_02_Copy-perfil-cliente-TM-1000x666-211.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sabina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sabina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/en\\\/2022\\\/05\\\/09\\\/tm-profile-of-the-residential-tourist-in-spain-in-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/en\\\/2022\\\/05\\\/09\\\/tm-profile-of-the-residential-tourist-in-spain-in-2021\\\/\"},\"author\":{\"name\":\"sabina\",\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/en\\\/#\\\/schema\\\/person\\\/27af0dbfdce919d609baf4fed660de3b\"},\"headline\":\"TM Profile of the Residential Tourist in Spain in 2021\",\"datePublished\":\"2022-05-09T16:56:18+00:00\",\"dateModified\":\"2022-05-09T17:05:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/en\\\/2022\\\/05\\\/09\\\/tm-profile-of-the-residential-tourist-in-spain-in-2021\\\/\"},\"wordCount\":375,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/en\\\/2022\\\/05\\\/09\\\/tm-profile-of-the-residential-tourist-in-spain-in-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/05\\\/05_02_Copy-perfil-cliente-TM-1000x666-211.jpg\",\"keywords\":[\"Residential tourism\",\"tag-all\",\"tag-compromise\",\"TM Real Estate Group\"],\"articleSection\":[\"Corporativo\",\"News TM\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/en\\\/2022\\\/05\\\/09\\\/tm-profile-of-the-residential-tourist-in-spain-in-2021\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/en\\\/2022\\\/05\\\/09\\\/tm-profile-of-the-residential-tourist-in-spain-in-2021\\\/\",\"url\":\"https:\\\/\\\/blog.tmgrupoinmobiliario.com\\\/en\\\/2022\\\/05\\\/09\\\/tm-profile-of-the-residential-tourist-in-spain-in-2021\\\/\",\"name\":\"TM Profile of the Residential Tourist in Spain in 2021 - 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