More than 60 attendees and supporters took part in an experience that combined networking, live football and engagement with the Valencia CF fan community in the Netherlands.
TM Real Estate Group has strengthened its international activation strategy with a new event in Amsterdam, organised alongside Valencia CF and with the collaboration of LALIGA, as part of its agreement as the Club’s Main Global Partner. The initiative brought together more than 60 clients, partners and Valencia CF supporters in an experience that combined networking, entertainment and live football.
The event followed the Watch Party Experience format, designed by TM Real Estate Group to create a meeting point for its key audiences in one of Europe’s principal markets. The day combined networking opportunities, relationship-building activities and brand activations with the live broadcast of Valencia CF’s match. It was an experience created to bring the company, the Club and the Mediterranean lifestyle closer to the international community.
Among the attendees was Elsenoor van Weenzendok, Business Development Manager at TM Real Estate Group, who highlighted the positive reception of this first experience in Amsterdam:
“We are extremely pleased with the response to the event. For TM Real Estate Group, it is very important to take our relationship with Valencia CF beyond the sporting arena and create experiences that enable us to connect directly with clients, partners and supporters in other markets. This first Watch Party Experience in Amsterdam has been a fantastic opportunity to share our passion for football while also bringing closer the essence and Mediterranean lifestyle that TM represents.”
The event also featured the participation of Ángel Martínez, President of the Amsterdam Valencia Supporters’ Club, further strengthening the initiative’s connection with the Valencia CF fan community in the Netherlands.
“It has been a pleasure for us to welcome Valencia CF and TM to our home. Being able to bring together so many Valencia supporters and share a match under these circumstances is truly special. The response from the fans has been fantastic, and we hope this experience can be repeated in the future,” he said.
The collaboration between TM Real Estate Group, Valencia CF and LALIGA makes it possible to bring an integrated proposition combining sport, business relationships and lifestyle to international markets. In this context, international activations have become an effective tool for enhancing TM’s brand awareness, strengthening relationships with clients and partners, and bringing the company’s value proposition closer to strategic audiences across Europe.
With this new activation in Amsterdam, TM Real Estate Group continues to develop an active, participatory and experience-led sponsorship model, using its partnership with Valencia CF as a platform for international engagement and as a vehicle for showcasing its values and lifestyle proposition in European markets.
