Benidorm is synonymous with sun, beaches, and Mediterranean living. Yet, if there’s one corner that truly captivates, it’s Playa de Poniente. With over three kilometres of fine, clean sand, this beach has become the preferred spot for those who want to enjoy a relaxed atmosphere without giving up all the amenities that the city of Benidorm has to offer.
Poniente is full of things to do and enjoy at any time of the year.
Let us tell you what you cannot miss!
Strolling along the Paseo de Poniente
If there is one feature that defines this beach, it is its undulating and colourful promenade designed by architect Carlos Ferrater. A perfect route for walking at sunset, exercising, or simply letting yourself be carried away by the sea breeze. Its forms inspire movement, and its colours evoke the Mediterranean nature, turning it into an architectural icon of Benidorm.
Savouring Spanish cuisine by the sea
Along Poniente, you will find a varied gastronomic offer. From beach bars where you can try a tapa by the sea, to restaurants specialising in fresh fish and, of course, rice—the undisputed star of Alicante cuisine. Dining in Poniente is to savour the Mediterranean in every dish.
Water sports
The beach offers endless possibilities for sea lovers: paddle surfing, kayaking, diving, or boat trips to discover the bay of Benidorm from a different perspective. Whether you are a beginner or already have experience, you will find schools and companies that organise activities all year round.
A beach designed for families
Poniente is known for its calm and family-friendly atmosphere. It has spacious areas for sunbathing, children’s play areas, and all the services required for a comfortable experience. It is an accessible beach, with walkways and facilities ensuring that everyone can enjoy it without barriers.
Leisure and relaxation with the best views of the Mediterranean
Beyond sunbathing, Poniente invites you to enjoy small cafés and terraces facing the sea, where having a coffee in the morning or a drink at dusk becomes an essential ritual. And, of course, you cannot miss its sunsets, among the most spectacular on the Costa Blanca.
TM Tower: elevate your life
In front of this unique beach stands TM Tower, the new icon of Benidorm and the tallest residential building in Europe. With its 230 metres in height, it redefines the city’s skyline and offers an unparalleled living experience: modern properties with terraces overlooking the sea, luxurious communal areas such as an infinity pool, panoramic gym, and sky lounge, as well as views that turn every sunrise and sunset into a private spectacle.
TM Tower is not just a building; it is a lifestyle choice to experience the Playa de Poniente every day, to immerse oneself in its Mediterranean rhythm, and to enjoy everything that makes Benidorm special.
The place you’ll want to stay
The Playa de Poniente has something that captivates: its calmness, its beauty, its authenticity. And now, thanks to projects like TM Tower, it also becomes the perfect place to invest in quality of life.
